New research article from SIM's Dr Zhang Jianlin

Head of Programme and University of London alumnus publishes research in leading economic science journal, reports Joshua Joseph
Professor Roy Chandler, Ms Syvlia Yeo and Dr Zhang Jianlin
Dr Zhang Jianlin (right), with Professor Roy Chandler (Cardiff University) and Ms Sylvia Yeo (SIM)
Students taught by Dr Zhang are often fascinated by his passion to bring experiments into classrooms to shed light on abstract economic theories and concepts

SIM is pleased to celebrate the publication of scientific research on a leading internationally refereed journal in economic science, Experimental Economics, by our Head of Programme, Dr Zhang Jianlin.

In this research article, Putting a Price Tag on Others’ Perceptions of Us, Dr Zhang and his co-author, Associate Professor Yohanes Eko Riyanto from Nanyang Technological University, evaluate whether people care about the imputed judgment of anonymous individuals which arise from their perceptions. The research, which is conducted using the laboratory experimental method Variants of the Becker-DeGroot-Marschak mechanism were implemented to elicit the monetary value attached to the perceptions of participants. In one variant, only nonnegative bids were allowed, while only negative bids were allowed in another.

The results show that in an environment in which perceptions of others are only conveyed to participants anonymously and privately, self-interested individuals exhibited strong negative perception avoidance, even though the perceptions had no impact on their monetary payoff. The participants were willing to spend a significant amount in order to avoid confirming the supposedly negative perception. Thus, for them, ignorance was truly bliss. In the absence of the audience effect, the results also show that fair-minded participants adopted a neutral attitude towards the perception of them as fair.

"Dr Zhang has published his research in leading internationally refereed journals and has actively disseminated his research works in international conferences."

Dr Zhang and studentsIn addition to his administrative duties as Head of Programme for University of London International Programmes and his teaching responsibilities for some EMFSS courses in economics and finance, Dr Zhang is also active in conducting scientific research in economics. He is particularly interested in using laboratory and field experiments to understand economic behaviours. Students taught by Dr Zhang are often fascinated by his passion to bring experiments into classrooms to shed light on abstract economic theories and concepts.

Dr Zhang has published his research in leading internationally refereed journals such as Economic Inquiry. He has also actively disseminated his research works in international conferences such as Econometric Society World Congress, the most prestigious international conference in the field of economics. Dr Zhang graduated with a BSc in Management (First Class Honours) from UoLIP and was awarded the LSE External Scholarship to further study an MSc in Accounting and Finance. He was also awarded the prestigious NUS Research Scholarship to study a PhD in Economics at the National University of Singapore. We are particularly proud of Dr Zhang’s affiliation with SIM, UoLIP and LSE.

  • SIM is an Affiliate Centre for the University of London International Programmes.
  • Find out more about studying for a University of London degree in Singapore.