Business Administration with Marketing (BSc)
A quality distance learning programme to enhance your marketing career
This degree is for you if you want to:
- gain a systematic understanding of management-related problems, and conceptual tools for analyzing and evaluating management issues;
- develop an understanding of the discipline of management with an emphasis on the historical, political, cultural and institutional forces shaping modern business;
- engage with case material in a stimulating learning environment;
- gain the skills and competencies necessary for the development of your creative and decision-making capabilities.
|Application deadline||31 October|
|Registration deadline||30 November|
|Start studying||Study materials are usually available from mid-August|
|Examinations take place||May|
The degree consists of 12 courses. You can choose from one of four study routes - a general pathway and three specialist pathways in Human Resource Management, International Business, and Marketing.
Prestige and career progression
Royal Holloway, University of London, provides academic direction for this programme. Royal Holloway was ranked 19th in the UK in the Times Higher Education World University Rankings 2015-2016. The degree covers the major areas of business administration: accounting, finance, human resources, marketing, information systems and international business. It will prepare you for a career in business and management, as well as more advanced academic study.
Comprehensive study support is offered providing you with paper-based and/or online materials. The online learning environment allows you to communicate with tutors and fellow students, take part in online seminars, and, for some courses, undertake team tasks.
Support for your studies is available from independent teaching institutions in the following regions:
- Africa (Seychelles)
- Asia (India, Pakistan, Malaysia)
- Caribbean (Trinidad & Tobago)
- Europe (Malta, Russia)
- The Middle East (United Arab Emirates)
- South America (Chile, Peru)
Flexible study at a reasonable cost
The total cost of the BSc in terms of fees payable to the University is £5,138. This figure, calculated using the 2016-17 fees, does not reflect any annual fee increase and assumes that you will complete in the minimum three-year study period.
We estimate that to complete in the minimum study period you should be prepared to devote 25 hours per week during the academic year.
The degree consists of 12 courses. You can choose from one of four study routes: a general pathway and three specialist pathways in Human Resource Management, International Business, or Marketing.
- BSc Business Administration with Human Resource Management
- BSc Business Administration with International Business
- BSc Business Administration with Marketing
Two compulsory full courses
Plus four compulsory half courses
Plus two full courses from
The equivalent of three compulsory full courses
Plus the equivalent of one full course from
- International human resource management
- Accounting for strategy (full course)
- Innovation management (full course)
- Managing organisational change (half course)
- The individual at work (half course)
- European business (half course)
- Multinational enterprise (half course)
- International finance and accounting (half course)
- Japanese business in Europe (half course)
How you study
The BSc Business Administration with Marketing is provided by distance and flexible learning.
The study materials are produced by academics who are not only experts in their specialist field, but also committed to meeting the specific needs of International Programmes students.
The programme is designed specifically for self-study, although in some countries, you can also choose to pay for additional educational support at a local teaching institution to benefit from face-to-face tutorial support.
The Annual schedule [PDF: 1pg, 19KB] for the BSc Business Administration shows when registration, study and assessment take place.
When you first register we will provide you with:
- access to the virtual learning environment (VLE)
- comprehensive study guides
- core textbooks - we will send you the most recent editions
- a Resource Kit CD-ROM that contains comprehensive instructions and guidelines to help you use the study material
- a Student Guide to the International Programmes and Programme handbook
- past examination papers and Examiners' reports
Through the VLE you will be able to:
- access your course materials take part in discussions with your tutor and other students
- complete automated self-test exercises and submit assignments receive notices, seminar dates, project support and other programme-related information
- ask questions regarding the administration of the programme.
We will also provide you with a student registration card.
Academic and online support
Although the programme is designed specifically for self-study, we provide individual guidance in many areas:
These assignments are completed on a voluntary basis. Although they do not contribute to formal assessment, they provide an excellent opportunity for you to obtain tutorial feedback on your understanding and interpretation of the subject matter.
Seminars and discussion
The following learning-related activity takes place on the VLE:
These are regular, formal discussions that are moderated by your tutor. Again, participation in the online seminars is not compulsory, although we strongly recommend that you do take part. In addition to testing your knowledge, they may also help you to prepare for an assignment or exam question.
Online discussion forums
These are academic, topic related discussions, monitored by a member of Royal Holloway’s staff to ensure that the correct protocols are being observed. The discussion forums are especially useful for exploring complex ideas with your peers.
This is an area within the WWLC where you can socialise with your peers. It is important for you to build friendships with your fellow distance learners. Using this area will help you to feel less isolated as you will be able to discuss any challenges you may be experiencing. Your fellow students might be able to provide useful advice.
University of London Online Library
Our extensive Online Library offers access to a range of learning and information resources, including ‘Business Source Premier’ and ‘Academic Search Premier’.
Sample study materials
Below are examples of examination questions, Examiners' reports and the first chapter of the study guide for the six foundation courses, all available in PDF format:
Management and the modern corporation [BA1010]
Accounting for management [BA1020]
Business analysis and decision making [BA1030]
Business statistics [BA1040]
Business study skills and methods [BA1050]
Management and communication skills [BA1060]
The fees below relate to the 2016-2017 session and are subject to annual review.
|BSc Business Administration||2016-2017|
|Application fee (non-refundable)||£ 84|
|Initial registration fee||£ 1,218|
|Examination fee per course||£ 248|
|Examination fee per half course||£ 124|
|Continuing registration fee||£ 430|
|Total BSc degree||£ 5,138|
ConvertGBP x 1
Disclaimer: the currency conversion tool is provided to you for convenience only and does not constitute an endorsement or approval by the University of London; the exchange rates are provided dynamically via a third-party source, consequently, the University of London International Programmes is not responsible for their accuracy.
The total provided above is an example of the total amount of fees payable to the University for the whole programme of study. This example use the current fees, does not reflect any annual change to fees and assumes completion in the minimum time permitted.
When to pay
The application fee is payable when you make your application. The closing date for applications is 1 October. If you meet the entrance requirements you will be invited to register.
The initial registration fee is payable when you register with the University. The closing date for registrations is 30 November.
The examination fee is payable when you choose to enter an examination. Examination entries are accepted from mid-December to the closing date of 1 February. Examinations take place in May or June each year.
The continuing registration fee is payable in the second and subsequent years of registration at the time when you complete the continuing registration task each year. The closing date for continuing registration is 1 November.
How to pay
All University fees must be paid in pounds sterling (GBP). The University accepts:
- Western Union - Quick Pay.
- Credit/debit card (Visa, MasterCard, Maestro, Electron, JCB).
- Sterling banker's draft/cheque.
- International money/postal order.
Further details are given in payment methods.
In addition to the fees payable to the University, you should also budget for:
- textbooks (this may well be in the region of £300 per year if you are taking four units in one year)
- tuition costs (if studying at a teaching institution)
- the fee charged by your local examination centre to cover its costs; this fee will vary.
Fees are subject to annual revision and typically may be increased by up to 5% per annum. For a full list fees that may be applicable, please see the fee schedule.
Each full course is formally assessed by one three-hour written examination, and each half course by one two-hour written examination. These examinations are held once a year, usually in May.
You do not have to come to London to take your examinations as we have examination centres around the world, as well as in London. Examinations are arranged mainly through Ministries of Education or the British Council. In addition to the examination fee that you pay the University to enter examinations, your local examination centre will also charge you a fee to cover its costs. This fee will vary from centre to centre. For further information please see the Assessment and Examinations of our website.
As well as the formal assessment outlined above, you are strongly encouraged to submit assignments to be marked by tutors. These Tutor Marked Assignments, or TMAs, give you the chance to complete assignments for informal assessment. The assignments are completed on a voluntary basis and do not contribute to your final mark, but do provide an excellent opportunity to obtain tutorial feedback on your understanding and interpretation of the subject matter.
To be eligible for the BSc in Business Administration you must normally* be aged 17 or above by the 30 November in the year of registration and satisfy the University’s General Entrance Requirements.
*Applications will be considered from applicants who do not meet the normal minimum age requirement for admission. Each application will be considered on an individual basis, and the decision taken at the discretion of the University of London.
If you are not automatically eligible then you will be individually considered by the Admissions Panel. The Admissions Panel will consider qualifications which are not published under the Qualifications for Entrance Schedule, incomplete qualifications (e.g. diplomas / degrees) and substantial relevant work experience. If we cannot accept you with your current qualifications and experience, we will advise you what qualifications you could take in order to become eligible in the future.
English language requirement
The language of instruction, reading and assessment is English. To succeed on our programmes you need a good level of competence in English. If you doubt your ability in written or spoken English we advise you take a course and test in English language before enrolling on the programme.
Required standard of English
You will usually meet the English language requirement for undergraduate programmes if you:
- hold a UK GCSE / GCE O level in English at grade C or above
- have five years secondary schooling taught solely in English or have passed GCE A levels or IB in essay-based subjects
- have passed an International Foundation programme that permits entry onto a recognised UK bachelor degree
- hold a full Postgraduate award, or a full first degree or Associate degree taught and examined in English from an institute that is acceptable to the University
- have passed, within the past three years, an Associate degree, Diploma or Higher Diploma awarded by an acceptable institute / polytechnic / university in Hong Kong, Malaysia or Singapore, or
- have passed, within the past three years, a test of proficiency in English language from an organisation acceptable to the University.
Where an applicant does not meet the required English language level but believes they can demonstrate the required level for admission the University may, at its discretion, consider the application.
Please note if an applicant satisfies one of the above conditions yet provides evidence of a test of proficiency in English language, awarded within the past three years, which is below the University’s minimum requirements then they will be required to retake such a test before being offered admission.
Accreditation of prior learning
If you have studied a syllabus as part of a previous qualification which is comparable in level, content and standard, you might not have to take a particular course as part of your University of London International Programmes degree if we believe that the subject has been covered to the same breadth and depth. This is called Accreditation of prior learning or APL. It is also sometimes known as Credit Transfer or Exemption.
APL may be awarded for up to four full courses at Level 1 of the degree. For more information about APL please see the APL section of the website.
You must have regular access to a computer (or mobile device*) with an internet connection to use the University of London International Programmes website and the Student Portal. These are where your programme’s study resources are located. Through the Student Portal you can register as a student, enter exams and use your programme’s Virtual Learning Environment (VLE). The VLE provides you with electronic learning materials, access to the University of London Online Library, networking opportunities, and other resources.
To get the most from your studies, your computer should have at least the following minimum specification:
- screen resolution of 1024 x 768 or greater
- sufficient bandwidth to download documents of at least 2 MB
and the following applications installed:
- a word processor that reads Microsoft Word format (.doc)
- Adobe, or other pdf reader.
Certain courses may have addtional requirements, such as:
- Microphone and speakers
- software to manage spreadsheets and run macros
- software for playing mp3 and mp4 files.
* Full mobile access is not available for all programmes.
Royal Holloway is ranked among the top, research-led universities in the UK. It is an innovative and forward-looking institution, acknowledged worldwide for cutting-edge research and excellent teaching. Originally founded in 1886, Royal Holloway is today the third largest multidisciplinary College of the University of London.
The School of Management
The School of Management was founded in 1990 and has grown quickly to become Royal Holloway’s largest department. The School has 85 academic staff researching and teaching in a broad range of management subjects within international and national contexts.
Since 2005 the School has been accredited (and successfully reaccredited in 2010) by the Association of MBAs (AMBA) which is an indication and of its high standards in teaching, curriculum design and student interaction.
Dr Benedetta Cappellini
From the Programme Director
Successful managers have to think critically and creatively in a constantly changing business environment. To be ready for these challenges, you will require an intellectual understanding that will help you analyse and make a decisive contribution to solving these issues. The BSc Business Administration degree helps give you these perspectives.
Studying for the BSc Business Administration degree is a rewarding and demanding experience. We will support you throughout your studies with seminars and tutor-marked assignments. Our study options give you the chance to study where you want and when you want. We give you a variety of study materials including case studies with online and hard copy options and an online environment that allows you to work and learn from fellow students across the world.
Please take the time to read our prospectus and to get in touch with any questions that you have. We wish you well in your future studies with us and look forward to welcoming you to the programme and eventually to the graduation ceremony which is held in London every year.