| Franchising law |
| Section A: Franchising as a legal concept |
| · The business of franchising |
| · The structure of franchise arrangements |
| · The franchise contract |
| · Financial arrangements |
| · Taxation |
| Section B: Protecting the elements of a franchise |
| · Intellectual property rights and franchising |
| · The name of the business (trade marks, trade names, passing off) |
| · Business methods (patents, trade secrets) |
| · The franchise livery (copyright, designs, passing off) |
| · Character merchandising |
| · Licensing |
| Section C: Consumer protection and the regulation of unfair practices |
| · False, misleading and deceptive advertising |
| · Misrepresentation |
| · Pyramid sales, prize promotions and other unfair trade practices |
| · Competition regulation (United Kingdom and European Union law) |
| Section D: International franchising |
| · Legal issues |
| · International franchise documentation |
| · International tax issues |
Sequence:
Section A first. |
Textbooks:
Martin Mendelsohn, Guide to Franchising 7th edition (Thomson: London, 2004), ISBN:
1844801624. |
| John Stanworth and Frank Hoy (eds), Franchising: An International Perspective (Routledge:
London, 2002), ISBN: 0415284198. |
