About this Course
Postgraduate Laws programme:
Master of Laws (LLM), Postgraduate Diploma and Postgraduate Certificate
Course outline
| Intellectual property and sport |
|---|
| Section A: Branding in sports |
| · Introduction to sporting brands |
| · Trade mark protection for sports events and sports stars |
| · Using copyright to protect imagery and sounds in sport |
| · Using design rights to protect images, mascots and brands |
| · Passing off and endorsement of events and stars |
| · Sports celebrities image rights |
| Section B: Sponsorship in sports |
| · The sponsorship market in sport |
| · The different types of sponsorship available |
| · The sorts of rights granted in sponsorship agreements |
| · The responsibilities of both sponsors and the sponsored party |
| · The sponsorship contract |
| Section C: Ambush marketing |
| · Introduction to ambush marketing |
| · Protection of special event symbols (for example, the Olympics) |
| · Anti-ambush marketing laws |
| · The use of domain names to ambush an event |
| · The internationalisation of ambush marketing norms |
| · Preventing ambush marketing: the toolkit |
| Section D: Special topics in sports |
| · Broadcasting rights |
| · Ticketing restrictions |
| · Advertising laws and sports branding |
| · Counterfeiting and merchandising |
| Sequence: The sections can be attempted in any order. |
| Textbook: Phillip Johnson, Ambushing marketing: a practical guide to protecting the brand of a sporting event (London: Sweet and Maxwell, 2007), ISBN 9781847033949 |