BSc Business Administration with marketing

Structure & Syllabus

The 12-unit BSc degree consists of 4 Foundation, 4 Advanced, and 4 Specialist units. The four study routes include a general pathway and three specialist pathways:

BSc Business Administration
BSc Business Administration with Marketing
BSc Business Administration with Human Resource Management
BSc Business Administration with International Business

BSc Business Administration with Marketing

Foundation level (four units)
Two compulsory full units:
Management and the modern corporation [BBA0010]
Accounting for management [BBA0020]
AND four compulsory half units:
Business analysis and decision making [BBA0030]
Business statistics [BBA0040]
Business study skills and methods [BBA0050]
Management and communication skills [BBA0060]
Advanced level (four units)
One compulsory full unit:
Strategic management [BBA0070]
AND one marketing full unit:
Marketing management [BBA0080]
AND two full units from:
Human resource management [BBA0090]
Production and operations management [BBA0100]
Management information systems [BBA0110]
Management accounting [BBA0120]
Specialist level (four units)
One compulsory full unit:
Modern business in comparative perspective [BBA0130]
AND the equivalent of two full marketing units:
Consumer behaviour [BBA0170] (half unit)
Marketing research [BBA0150] (half unit)
Advertising and promotion in brand marketing [BBA0165]* (full unit)
PLUS the equivalent of one full unit from:
International human resource management [BBA0180]* (full unit)
Accounting for strategy [BBA0230]* (full unit)
Innovation management [BBA0250]* (full unit)
Managing organisational change [BBA0190]* (half unit)
The individual at work [BBA0200]* (half unit)
European business [BBA0210]* (half unit)
Multinational enterprise [BBA0220]* (half unit)
International finance and accounting [BBA0240]* (half unit)
Japanese business in Europe [BBA0260]* (half unit)

Notes:

Not all units will necessarily be available in every year.
*Units have prerequisites.