IS3167 Management and Innovation of e-business
This course covers a broad spectrum of today's management opportunities and risks in virtual markets, including:
- History and foundations of online business.
- The use of transaction cost theory to explain the economics of e-business.
- E-business models: Business-to-Business (B2B) and Business-to-Consumer (B2C) business models and strategies for e-business - global supply chain management, electronic markets.
- B2B systems, intermediation, e-procurement and IT in supply chain management.
- B2C strategies - online consumer behaviour, regional and cultural differences and e-marketing.
- E-business environment - legal, ethical and security issues. Lessons from the dot.com boom and bust.
- New organisational forms - virtual organisations, electronic markets and hierarchies.
- Social networks and web 2.0 developments.
- Innovations involving e-business technologies; the role of open innovation in product and process development.